Daily Blog Email
Why So Many Millennials Are Living at Home—David Mills
Do not, says Derek Thompson in The Atlantic:, freak out: a huge percentage of young people are not living with their parents, despite the many stories you’ve read in prestige media like the New York Times, Salon, and the like. The percentage of young people the Census says are living at home is at an all-time high, true, but only because the Census defines this to include living in dorms.
Obviously many journalists forgot to read the fine print and most readers accepted the claim because it seemed so likely to be true, given the economy and what they think is the character of twenty-somethings. But why is the percentage at an all-time high?
Millennial Women Are not Cutting the Cord—Adweek
A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought. In fact, TV’s share of viewing hours grew from 84 to 88 percent in the fourth quarter of 2013 (data in the study was sourced from the Nielsen Cross-Platform Report), from 129 total hours out of 133 overall to 111 hours out of 113 overall. Yes, that’s still shrinkage in terms of absolute time spent (and the cable-free rate for men is higher), but it is notably less time watching digital video.
Further, the study found that young women spend nearly four times as much of their time watching cable as they do broadcast—more than 16 hours surfing cable vs. 4.5 with the broadcast networks. Much of that may simply be that the women in this survey are predominately college students, but the CAB sees it as a hopeful sign.
Strategic Evangelism: 3 Effective Outreach Opportunities—Ed Stetzer
Evangelism is the responsibility of every believer. There is no such thing as the “gift of evangelism,” rather, all Christians have the obligation to share the gospel. It is, and should be, on the heart of every believer to look for opportunities to share. That’s why we call people to lives of incarnational mission, showing and sharing the love of Jesus—personally—to a broken and lost world.
It does not mean, however, that you should not create special times within the body of your church for evangelism with some strategy. Churches can and should partner with Christians to create evangelistic opportunities.
This might include preaching through a special series intended for evangelism outreach.